OYSTER BEAUTY ACADEMY
Branding, print & digital roll outBeauty Industry
Oyster Beauty Academy was started by Bobbie Lovett, based on the vision of providing education and world class training, dedicated to the beauty industry. Eventually, it gained a lot of traction, attracting students from varied backgrounds, regardless of the age or gender – people who were passionate about getting started in the industry. With the result, this academy has trained hundreds of students who’ve started their own careers and businesses related to the industry.
The brief
To create branding elements that would encourage and inspire current and future students at Oyster Beauty Academy, attracting students from varied backgrounds, regardless of the age or gender – people who were passionate about getting started in the beauty industry.
Type pairings included a handwritten main lock up, coupled with a simple but contemporary sans serif font. Bobbie wanted an oyster illustration that could be used in roll out so we created something bespoke to compliment the handwritten primary and secondary logos.
Once the brand toolkit was complete, we went on to create printed roll out, including flyers to showcase the amazing work the team do, helping breast cancer survivors, as well as digital roll out for Instagram.
Keywords for this project: Attainable, welcoming and established.
