The brief

Nina wanted her branding to have a clean and contemporary tone, without the use of calligraphy or handwritten fonts, as she felt a lot of wedding industry branding was following this trend at the time. This didn’t necessarily reflect the brand vibe of Occasion Queens, so we made a conscious choice to avoid these types of fonts and elements during our idea generation. With this is mind, we created a brand story using bespoke line illustration, a muted, elegant colour palette, with hints of gold and a classic serif font merged with a sleek sans serif, for a strong but timeless feel. Nina already had some brilliant professional imagery that helped tie all the pieces together.

Roll out items included, printed flyers and business cards - Nina was always meeting with prospective couples and wedding venue owners, so high quality printed products, that were perfect for networking were a must. We also created digital graphics for social media - Instagram stories/highlights and website banners - all using our bespoke illustrations.

Keywords for this brief: Strong, professional, established, current, accessible.